|View printer-friendly version|
|Shaquille O'Neal Appointed As Carnival Cruise Line's New "CFO"…Chief Fun Officer|
The announcement was made with a tongue-in-cheek video that features Shaq and Carnival President
As the newly appointed "CFO," O'Neal has partnered with the cruise line, lending his fun, larger-than-life personality and playful spirit to inspire America to Choose Fun with Carnival when planning their next vacation, and in their everyday lives.
Shaq's role will be brought to life via engaging video content, social media and experiential activations, beginning today.
In the first piece of advertising that introduces Shaq as Carnival's Chief Fun Officer, he takes viewers on a whirlwind 30-second tour of Carnival Vista, showing his playful self as he enjoys the ship's many attractions and experiences, including SkyRide,
"We are very excited to have Shaq as part of the Carnival team! He will serve as a great partner ensuring everyone knows all about our one-of-a-kind brand of fun," said Duffy. "We're confident that his embodiment of our brand values will inspire America to Choose Fun and discover the authentic, participatory and social atmosphere that Carnival offers."
"In today's world, it's more important than ever to choose fun, especially when everyone is busy with work, family, and life in general," says O'Neal. "So, I'm honored to be appointed the Chief Fun Officer at Carnival – a company that lives and breathes fun."
For additional information and reservations, contact any travel agent, call 1-800-CARNIVAL or visit carnival.com. Carnival also can be found on:
Robyn Fink, Vance Gulliksen, 305-406-5464, email@example.com
|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Carnival Corporation (PR)'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|