MIAMI (June 12, 2019) — Carnival Cruise Line is continuing to
expand its yearlong "Why Use a Travel Advisor," or WUATA, program that is
dedicated to promoting the value of travel agents with the launch of WUATA.com,
a WUATA brochure and an exclusive WUATA Facebook page. The new initiatives are
the industry's first consumer-focused efforts that are 100 percent dedicated to
telling the story of the value of using a travel advisor.
Carnival created these new
communications tools for travel advisors, their clients and potential clients
to share real-life experiences and to illustrate the many ways a travel agent
can be an indispensable resource for travelers. The content on both sites and
the brochure supports the sentiment of Why Use a Travel Advisor, which can be a
powerful tool for new client acquisition as well as building existing clients'
"WUATA.com, WUATA Facebook and the WUATA
brochure are the first-of-their-kind tools created with consumers in mind to
reinforce the value of Why Use a Travel Advisor," said Adolfo Perez, Carnival's
senior vice president of global sales and trade marketing. "This is an
incredible opportunity to reach thousands of new potential clients and we look
forward to agents sharing these resources with customers, prospects, friends
and everyone they know to help raise awareness that travel agents rock!"
WUATA.com features research and facts
from Cruise Lines International Association and American Society of Travel
Advisors about why consumers should book with a travel advisor; authentic
client testimonials lauding their travel agent; a link to the enhanced Carnival
Travel Agent Finder; and WUATA Contest, where clients can nominate their agent
to compete to be Carnival's "Most Trusted Travel Advisor."
On the WUATA Facebook page, found at
Facebook.com/CCLWUATA, consumers can find useful news and a link to the
Carnival Travel Agent Finder. The story of WUATA will be told organically on
the Facebook page, as clients and potential clients share stories and
experiences about their rock star agents.
The WUATA brochure reinforces the
differentiated value that advisors provide in a multipage format that agents
can share with clients to help close sales. A digital version of the WUATA
brochure will be available on WUATA.com and advisors can order print copies on
GoCCL.com starting July 1.
What is WUATA?
at helping travel professionals attract new clients and deepen the loyalty of
existing clients, Carnival's WUATA: Why Use A Travel Advisor is a multifaceted
program with special events that bring clients and industry experts together to
promote the travel agent community. The yearlong campaign features WUATA Party
events, social media promotions, contests, exclusive merchandise, giveaways and
WUATA Word, an innovative crowdsourced word cloud that grows as the movement
expands. Easy-to-use tools are available on GoCCL.com to help travel advisors
spread the word to existing and potential clients.
WUATA, Carnival recently launched a contest to find the "Most Trusted Travel Advisor," with
clients submitting stories about why their travel professional is the best in
the business. In addition to the title, the winning agent and their client
nominator will be awarded a cruise on Mardi Gras — debuting in August 2020 —
with roundtrip airfare, and the agent also will receive a $1,000 bonus and the
commission from their client's Mardi Gras cruise.
additional information about Carnival Cruise Line call 1-800-327-9501
(individual) or 1-800-327-5782 (groups) or visit the line's travel advisor
Internet portal, GoCCL.com.
Carnival can also be found on Facebook,
also can visit Carnival's media site, Carnival-news.com or follow the line's PR department
on Twitter at twitter.com/CarnivalPR.
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About Carnival Cruise Line
Line, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is
"The World's Most Popular Cruise Line®" with 26 ships operating
three- to 24-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska,
Hawaii, Canada, New England, Bermuda, Cuba, Europe, Australia, New Zealand, the
Pacific Islands and Southeast Asia. The line currently has three new
ships scheduled for delivery – Carnival Panorama set to debut in 2019, Mardi
Gras in 2020 and an as-yet-unnamed ship in 2022.
+1 305-406 5464