Holland America Line Launches New Website Design with Intuitive Online Cruise Booking Process and Striking Imagery
Guests can easily make reservations and explore the Holland America Line experience
Seattle,
Wash., June 7, 2018 — Holland America Line has
launched a completely reimagined website at HollandAmerica.com centered around a new,
intuitive online booking process, easy navigation, bold images that capture the
cruise experience and detailed information, making it an up-to-date resource
for both consumers and travel professionals.
The focal point of the homepage is a new cruise search toolbar that allows
visitors to easily select where they want to cruise, the port of departure,
dates and cruise length. The homepage also features a top navigational menu
that provides quick access to Holland America Line's cruising destinations,
onboard experiences, cruise fare offers and information for guests who already
are booked.
"Just has we have elevated all aspects of the guest experience on board, we
wanted our website to be as informative and easy as possible," said Orlando
Ashford, Holland America Line's president. "The new website is very intuitive
and user-friendly, and those who want to learn more about the Holland America
Line experience, research itineraries or make an online booking are going to
appreciate the ease of functionality."
Planning a Holland
America Line Cruise is Easy
The new cruise-planning toolbar on the homepage lets guests select where, when
and how long they want to cruise, the resulting cruise itineraries are
displayed on a new page with the option of using additional, deeper filters
that include ship, specific ports of call, a more precise region, and Land
First or Cruise First for Alaska Land+Sea Journeys.
Once a cruise itinerary is selected, a new page displays the itinerary,
stateroom options, ship details and activities on that particular cruise. The
Itinerary tab shows the day-to-day route with an interactive map that breaks
the cruise down by day and follows the journey showing ports and points of
interest. Web users may opt for a traditional list view as well.
The Rooms tab compares accommodations and pricing, giving guests the ability to
select their preferred location (forward, midship or aft). The cruise fare then
displays, showing alternative cruising dates for rate comparison. The Ships tab
provides history and insight about the ship, while Activities showcases all of
the great enrichment and entertainment experiences on board, including
Explorations Central, America's Test Kitchen, Lincoln Center Stage, B.B. King's
Blues Club, BBC Earth performances and more.
When all cruise selections have been finalized, the booking can be reserved
through an easy check-out process and assigned to a travel professional if the
user chooses.
Additional Homepage
Features Give Access to the Holland America Line Experience
Scrolling down the homepage, additional features include current promotions,
select spotlight cruises and, initially for several weeks, a highlight video of
the new website narrated by Ashford. Quick links go directly to the pages that
provide information about Holland America Line's award-winning service and
classic-style cruising, details about the more than 470 ports of call on the
cruise line's carefully crafted itineraries, the onboard culinary experience,
and enrichment activities and entertainment. EXC Tours can be searched by
port and tour type.
The development of the site experience will continue in the months to come to
build out a robust site with information, visuals, interaction and easy booking
tools.
Currently, Holland America Line's website can be explored in English, German,
Spanish and Dutch.
For more information, contact a travel professional, call 1-877-SAIL-HAL (1-877-724-5425)
or visit hollandamerica.com.
Editor's note:
Photos and introductory video are available at https://www.cruiseimagelibrary.com/c/ipvvart9.
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Find Holland America Line on Twitter,
Facebook and the Holland America Blog. Access all social
media outlets via the Online Communities quick link on the home page at hollandamerica.com.
About Holland
America Line [a division of Carnival Corporation and plc (NYSE: CCL and
CUK)]
Holland America Line's fleet of 14 ships offers more than 500 cruises to more
than 400 ports in 98 countries, territories or dependencies around the world.
From shorter getaways to 113-day itineraries, the company's cruises visit all
seven continents, with highlights including Antarctica explorations, South
America circumnavigations, Cuba cruises and exotic Australia/New Zealand and
Asia voyages; four annual Grand Voyages; and popular sailings to the Caribbean,
Alaska, Mexico, Canada and New England, Bermuda, Europe and the Panama Canal.
The line welcomed Koningsdam
in 2016 and has a second Pinnacle-class ship,
Nieuw Statendam, to
be delivered in December 2018. A third Pinnacle-class ship will be delivered in
2021.
The company is undergoing $300 million in brand enhancements to secure its
position as the leader in premium cruising. Fleetwide, the ships feature
innovative initiatives and a diverse range of enriching experiences focused on
destination immersion and personalized travel. Guests can expand their
knowledge through an exclusive partnership with O, The Oprah Magazine; during
an America's Test Kitchen show; at Explorations Café presented by The New York
Times; and by taking a Digital Workshop powered by Windows. Outstanding
entertainment fills each evening at venues including Lincoln Center Stage,
Billboard Onboard and B.B. King's Blues Club. The dining experience can be
savored at a variety of restaurants with menus that feature selections from
Holland America Line's esteemed Culinary Council, comprising world-famous chefs
who design dishes exclusively for our guests.
CONTACT: Sally Andrews PHONE: 800-637-5029 EMAIL:
pr@hollandamerica.com