Princess Cruises Introduces New Princess Luxury Bed in Partnership with Board-Certified Sleep Expert Dr. Michael Breus and HGTV Designer Candice Olson
Skillfully Designed Bed Offers Guests the Most Comfortable and Rejuvenating Sleep at Sea
Sleep Survey Reveals Americans Yearn for a Good Night’s Sleep Both at Home and on Vacation
SANTA CLARITA, Calif.
(December 15, 2015) – Princess
Cruises unveiled today the new Princess
Luxury Bed, specially designed to deliver the ultimate night of sleep at
sea. Developed in collaboration with experts in both the science and beauty of
sleep -- Dr. Michael Breus, “The Sleep Doctor,” and highly acclaimed designer,
Candice Olson, star of the hit HGTV shows “Candice Tells All” and “Divine
Design” -- Princess is rolling out more than 44,000 new beds, to every
stateroom, across the fleet through 2018.
Developed exclusively for Princess Cruises by the manufacturer of some of the
most well-known and comfortable hotel beds in the world, the new Princess
Luxury Bed will envelop guests in opulent style, and pure blissful comfort. The
bed features a plush, two-inch thick pillow top, a nine-inch, single-sided
medium firm mattress for enhanced support, individually wrapped coils for less
partner disturbance, a European-inspired duvet and 100% luxurious
Jacquard-woven cotton linens.
A sleep-inspired survey conducted by Wakefield Research confirmed that people yearn
for a good night’s sleep both at home and on vacation. More than half of
Americans (57%) get less sleep than they need and 59% of Americans frequently
struggle to sleep well when on vacation.
“We’re committed to ensuring that our guests come back from their cruise
vacation feeling refreshed, rejuvenated and renewed,” said Jan Swartz, Princess
Cruises’ president. “With our guests’ overall wellness in mind, we’ve invested
in the design and development of our new Princess Luxury Bed with leading
experts in both the science of sleep and design to offer the most comfortable
and rejuvenating sleep at sea.”
Princess worked closely with board-certified sleep expert Dr. Michael Breus,
“The Sleep Doctor” and clinical psychologist, bridging his scientific knowledge
of sleep with the latest technology in comfort to design the optimal mattress
for guests to experience true relaxation. He is the best-selling author of two
sleep books and served as the official sleep representative of WebMD and
regularly appears on “Dr. Oz.”
“It’s important to remember that above all, sleep is a sensory experience and
all five of your senses must be prepared for slumber in order for sleep to come
easily and last all night long,” said Dr. Breus. “I’m thrilled to share my
expertise with Princess Cruises and believe we’ve come up with some really
unique aspects for not just the bed itself, but the entire experience that will
allow guests to sleep really well.”
The new Princess Luxury Bed features: <?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>
- Luxurious Pillow-Top Mattress – two-inch pillow top offers maximum comfort atop a medium firm, nine-inch single-sided mattress providing superior support.
- Individually Wrapped Coils – reduces sleep-surface sway and motion transfer, resulting in less bed-partner disturbance.
- Circular-Knitted Mattress Ticking – provides increased support for all sleeping positions, conforming to guests’ bodies for greater comfort and deeper sleep.
- Electronically Tempered Springs – enhanced support under compression for all body types.
- Full Foam Casing – provides greater edge support, increasing usable sleep surface.
Princess also
enlisted the help of renowned HGTV design star Candice Olson to ensure the bed
makes an immediate visual impact as guests enter their stateroom, encouraging
them to relax, unwind and come back from their cruise vacation feeling
well-rested and renewed.
“As part of the new Princess Luxury Bed I want to ensure Princess guests can
experience just how beautiful sleep can feel,” said Olson. “The goal in
creating this linen set for Princess Cruises is to create a bed that is calm,
and soothing, and tranquil.”
Candice Olson selected various bedding elements to deliver the Princess Luxury
Bed, including:
- Fine Bed Linens – constructed from 100% luxurious, long staple cotton and woven on Jacquard looms for the highest quality of production.
- European-Inspired Duvet – with a continuous-filament fiberfill of hypoallergenic, 100% virgin polyester to maximize loft without compromising climate comfort.
- King-sized Down Pillow* – deluxe pillow options (down fill or non-allergenic microfiber)
*Guests in full suites may select from an expanded Dr. Breus pillow menu.
Additional sleep
survey findings include:
Methodological Notes:
#
# #
The Princess Cruises Sleep Survey was conducted by Wakefield Research among
1,011 nationally representative U.S. adults ages 18+, between December 7 and
December 11, 2015, using an email invitation and an online survey. Quotas have
been set to ensure reliable and accurate representation of the U.S. adult
population ages 18+.
About Princess Cruises:
One of the best-known names in cruising, Princess Cruises is a global cruise
line and tour company operating a fleet of 18 modern ships renowned for their
innovative design and wide array of choices in dining, entertainment and
amenities, all provided in an environment of exceptional customer service. A
recognized leader in worldwide cruising, Princess carries 1.7 million guests
each year to destinations around the globe ranging in length from three to 111
days. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL;
NYSE:CUK).
Newsroom:
Additional media information is available at princess.com/news.
For further information
contact:
Karen Candy, kcandy@princesscruises.com,
661-753-1540
Jina Michael, jina.michael@citizenrelations.com,
310-698-9009r a month than lose five pounds.
